Released on = August 9, 2006, 5:26 am

Press Release Author = Multicultural Business Council

Industry = Small Business

Press Release Summary = The Multicultural Business Council is openly seeking
feedback from people who have had a positive or negative cultural experience with
its members. Once efficient data has been accumulated, MBC will begin to provide
ratings on their member pages. Feedback may include comments on an actual in-store
experience or an impression from an ad campaign.

Press Release Body = The Multicultural Business Council is openly seeking feedback
from people who have had a positive or negative cultural experience with its
members. Once efficient data has been accumulated, MBC will begin to provide ratings
on their member pages. Feedback may include comments on an actual in-store
experience or an impression from an ad campaign.

"With the globalization of the world it has become increasingly important that
businesses understand, embrace, and reach out to the many cultures that flavor the
marketplace," says Rick Weaver, Chief Operations Officer of MBC.

According to MBC, successful organizations in the global environment are those
reaching out with unique marketing strategies for specific regional, generational,
nationality, and other cultures will reap huge benefits by building their customer
base. Once the customers enter their stores, the successful organizations have an
appearance that welcomes multiple cultures.

"It is no longer acceptable for organizations to present a generic public image that
relates to the traditional American or Canadian customer," says Weaver. "Companies
that target a specific demographic with the message tailored to the needs and wants
of that demographic are the companies that are positioning themselves for the
strongest growth."

The organization has feedback links on all their pages with member listings. All
feedback goes to MBC where it is compiled to produce ratings for the members. The
ratings will appear on the MBC web site, www.mbcglobal.org, as soon as sufficient
data has been collected.

MBC feels that this will be an excellent resource for people who choose to support
organizations and companies have placed a high emphasis on rolling out the welcome
mat to people of all cultures.

The Multicultural Business Council is a membership organization based near Detroit,
Michigan. Its purpose is to connect cultures through commerce. The organization
offers certification programs, events, cultural trips, and other venues to increase
awareness and appreciation of the multiple cultures that flavor the world. For more
information about the Multicultural Business Council, send an email to
rick@mbcglobal.org or visit www.mbcglobal.org.

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Web Site = http://www.mbcglobal.org

Contact Details = Rick Weaver